CPG Social Media Marketing
Getting Your Brand Into Feeds, Conversations and Shopping Carts
Great CPG brands deserve more than a passing glance in the feed. As a CPG social media marketing agency, we help consumer packaged goods brands turn everyday products into content people want to watch, share and shop. Through social-first strategy, standout creative and thoughtful community-building, we create the kind of connection that keeps your brand top of mind when it's time to buy.
Making Everyday Products Worth Talking About.
There's a lot competing for attention in the CPG aisle, and even more in the feed. Consumers are discovering products through creators, looking to social for recommendations and paying attention to brands that give them something worth following.
As a social media agency for CPG brands, we turn product benefits, brand personality and consumer insights into content that earns attention and builds demand. We connect the dots between what people see on social and what they choose to put in their carts.
* Social Media Strategy
* Social Roadmap & Playbook
* Competitive Social Audit
* Social Listening & Consumer Insights
* Social-First Video & Photography
* Graphic Design & Illustration
* Copywriting
* UGC Creator Content
* Social Ad Management
* Influencer & Affiliate Management
* TikTok Shop
* Social Media Giveaways
* Live Event Social Media Marketing
* Strategic Partnerships
CPG Social Media Strategy That Drives Demand.
Getting someone to notice your product is a good start. Giving them a reason to remember it when they're standing in the aisle? Even better.
Our CPG social media strategies are built around how consumers discover, consider and choose products. We bring together audience insights, social-first storytelling, influencer marketing and paid amplification to build brand awareness, support retail distribution and keep your products part of the conversation. Every piece of content has a role to play in moving consumers closer to purchase.
CPG Social Media Marketing Built Around Your Brand.
Every product has its own audience, purchase habits and reasons to end up in someone's cart. Our CPG social media management services are tailored to your category, business goals and where your products are sold.
We bring the strategy and creative together to support product launches, retail expansion, seasonal campaigns and everyday brand-building. That means creating content people want to engage with, partnering with creators who can bring your products into real life and using paid social to reach the consumers most likely to care.
Because a great social presence should give people a reason to look for your brand the next time they shop.
Social Media That Grows Alongside Your CPG Brand.
New retailers, new products, new consumer habits. There's always something happening in CPG, and your social presence needs room to keep up.
Our full-service CPG social media agency handles strategy, content creation, publishing, community management, influencer partnerships and performance reporting. We stay close to what's happening across your category and your channels, using those insights to keep your creative fresh and your strategy moving forward.
Your team focuses on growing the business. We'll make sure social is doing its part.
See it in action.
ECOS
A social strategy that made everyday cleaning a whole lot more interesting. Through creator-led storytelling, product education and strategic amplification, we helped ECOS build a community of 100,000 Instagram followers, turning a household essential into a brand people actively want to follow.
