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Case Study

Johnson & Johnson

Bringing consistent, fresh social content for household brands
johnsonandjohnson
About the project

Challenge

  • Pivot social content to reach an updated audience for multiple J&J brands
  • Provide new ways to demonstrate products in an effort to remain top brand choice for consumers in an ever-evolving healthcare space
  • Help J&J brands make a splash on new, video-first platforms like TikTok and Instagram Reels

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Goals

  • Support J&J in their digital-first approach to improve the health of people around the world
  • Create consistent, social-ready content that can be used across several brands organic and paid platforms
  • Leverage the power of video content to increase reach and engagement on social posts

Our Approach

We create monthly, made-for-social social content for J&J brands, integrating short-form videos, photos, and stop motion. This approach significantly boosts engagement, revitalizing the digital presence of 7 major household brands.
Project Engagement
Content creation
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Our Partnership

1,600%

Engagement per post for Band-Aid

110%

Engagement per post for Motrin

3 Weeks

Produced 40 assets for J&J baby brands

As the world’s largest healthcare company, Johnson & Johnson has been delivering a broad range of consumer health products for more than 130 years. 

On a monthly basis, we partner with several Johnson & Johnson brands – Tylenol, Motrin, Aveeno Baby, Johnson Baby, Band-Aid, OGX, and Maui Moisture. We help bring their consumer product to life through trending content including photography and video, brand illustrations, GIFs and stop motion, graphic design, and social media ads. 

During our partnership, we've helped various brands launch new and exciting products and campaigns on social, including Band-Aid Brand OURTONE bandages, Motrin’s partnership with Walmart and PERIOD, and Band-Aid Brand HYDRO SEAL Acne Blemish Patches.

Our Campaign

Eye-Catching Social Content for One of the World's Largest Brands

As a boutique social media agency, we are able to provide J&J with fast turnaround and greater impact than larger agencies they’ve traditionally worked with. By focusing on visual content and storytelling, our video assets are created work cohesively as part of one digital marketing effort. Throughout our continued partnership, we’ve been commended on our ability to execute on trending content quickly. 
You can find more examples of our work for J&J brands on our agency’s Instagram.
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“The Spark team are extremely professional and skilled in the areas of photography and social media content that our team requires. They work diligently through our rounds of reviews and are open to any feedback the team had. I would recommend them to anyone looking for product photography or content for social media.” 

Chelsea French, Consumer Engagement Strategy at Johnson & Johnson

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Influencer Campaign

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Results worth celebrating

Here's what we've achieved

Cheers to hitting
your targets in time for
happy hour.

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