ECOS
Modernizing a Legacy Brand for the Social Era
The Project
ECOS brought Spark on board to solve a major disconnect: despite nearly 60 years of legacy and national retail presence, their social engagement and audience size weren’t reflecting the brand’s scale or impact. With an ambitious goal to grow their following from 20K to 100K in a year, they needed a partner that could elevate content quality, move quickly on trends, and reposition their messaging to connect with a broader wellness audience.
- Despite owning the green cleaning industry, the brand's social media platforms didn't reflect the weight of the company
- Newer, less effective competitors were owning the space on social
- With content being created solely in-house, the team experienced challenges in keeping up with needing a high-volume of video assets
- Drive aggressive follower growth on Instagram (from 20K to 100K within one year)
- Expand ECOS’s brand voice from strictly eco-conscious to holistic home wellness.
- Elevate social content to better reflect the scale and heritage of the ECOS brand.
A social-first strategy combining organic content, paid amplification and always-on creative to grow ECOS’s audience while repositioning the legacy brand for a new generation of consumers.
The Partnership
We developed a social strategy that blended organic and paid efforts, with a focus on top-of-funnel content that prioritized discoverability and connection over overt brand messaging. Early in our engagement, we mapped competitor messaging to identify white space in the category, revealing an opportunity for ECOS to own the intersection of accessible cleaning and wellness lifestyle content.
We used boosted spend to amplify high-performing posts already driving follower growth, while our in-house creators built a library of evergreen content, from cleaning hacks to product guides, that could flex across weekly trends and cultural moments. This allowed us to scale quality content quickly while positioning ECOS as both a trusted product and an everyday lifestyle essential.
- +72,786 new Instagram followers
- +628,762 organic post views (+4,377%)
- #1 in Instagram follower growth among competitors
- +173,772 organic post engagements (+4,625%)
- +560% increase in total post shares
- 32,366 Instagram saves (+2,785%)
