How To Get More Followers on Instagram with a Social Media Marketing Agency

On Instagram, followers are the foundation of your brand’s visibility, authority, and sales potential. The brands that are winning aren’t just those with beautiful feeds, but those with strategies that spark connection.

The challenge? Growth on Instagram isn’t as simple as posting a pretty photo anymore. Between algorithm updates, new features like Reels, and evolving audience expectations, figuring out how to get more followers on Instagram requires a deliberate, data-driven approach.

That’s where the right partner makes all the difference. By working with a boutique agency like Spark Social, you get access to powerful content production and a strategy designed to turn casual scrollers into loyal brand advocates.

Let’s break down what really works to grow an audience and why a social media marketing agency can help you get there faster.

Why Followers Matter for Brands in 2025

Before we get tactical, let’s ground ourselves in why follower growth is worth your attention:

• Brand Awareness: Every new follower is another person regularly exposed to your brand.
• Social Proof: A strong follower count signals trust and authority in your space.
• Engagement & Community: More followers means more opportunities for conversations, user-generated content, and long-term loyalty.
• Monetization & Sales: A bigger audience translates into greater reach for launches, promotions, and collaborations.

Learning how to get followers on Instagram includes building a pipeline for awareness, influence, and revenue.

Step One: Strategy First

Too many brands dive straight into posting without asking the fundamental questions: Who are we trying to reach? Why should they follow us? What will keep them engaged over time? Here’s how to lay the groundwork:

1. Define Your Audience Clearly

Go deeper than demographics and understand values, challenges, routines, and the other brands they engage with. Talk to real customers and let their words shape your messaging.

2. Position Your Brand Story

Followers hit “follow” when they feel aligned with your story, not just your product. Craft a narrative that’s authentic, memorable, and repeatable across posts.

3. Set Measurable Goals

Followers are the top of the funnel, but your strategy should connect to real outcomes: traffic, leads, sales, or brand affinity.

Step Two: Content That Actually Converts

If you’re wondering how to get more followers on Instagram fast, the truth is there’s no hack, but great content accelerates growth more than anything else. At Spark Social, we’ve seen firsthand that content production makes or breaks your ability to scale. Here’s what works best in 2025:

• Reels: Short, trend-driven videos consistently outperform other formats for reach.
• Stories: Behind-the-scenes, polls, and day-in-the-life snippets build intimacy.
• Carousels: Educational or “save-worthy” posts keep your audience coming back.
• User-Generated Content (UGC): Social proof that doubles as community building.

Adopt an 80/20 rule: 80% value-driven (entertain, educate, inspire), 20% promotional. This balance attracts followers without overwhelming them.

Step Three: Consistency Meets Agility

Posting once a month won’t cut it, but neither will posting blindly every day. The key is finding a rhythm that balances consistency with the flexibility to ride trends.

• Plan Ahead: Use a monthly content calendar to ensure you cover your core pillars.
• Batch Content: Create several pieces in one shoot to save time and maintain cohesion.
• Stay Agile: Be ready to pivot if a new trend, meme, or cultural moment aligns with your brand.

This is where Spark Social’s in-house Spark Studio makes a difference. We can ideate, shoot, and publish high-quality photo, video, and GIF content quickly. We’ll keep your brand both polished and relevant.

Step Four: Engagement That Builds Community

Followers don’t stick around for static feeds, they want conversations. If your brand isn’t engaging actively, you’ll struggle to turn viewers into loyal fans. Here’s how to grow through connection:

• Respond to every comment and DM (ideally within 24 hours).
• Use interactive stickers in Stories (polls, quizzes, questions).
• Spotlight followers or customers to make them feel valued.
• Jump into relevant conversations outside your own feed.

Remember: growth without engagement is just a number. A smaller but highly engaged audience often outperforms a massive, passive one.

Step Five: Amplify with Influencers & Paid Support

If organic growth feels slow, two accelerators can help:

1. Influencer Marketing

Collaborating with trusted creators puts your brand in front of pre-built audiences who trust their recommendations. Micro-influencers (10k–50k followers) often drive better ROI than celebrity endorsements.

2. Instagram Ads

Paid campaigns and boosting amplifies your best-performing content and ensure it reaches your exact target audience. Ads also support follower growth when paired with compelling calls to action.

Spark Social combines these tactics with our social media management services to deliver campaigns that don’t just look good, but drive measurable growth.

When to Bring in a Social Media Marketing Agency

DIY growth is possible, but most brands hit a plateau. That’s when an agency partner helps you leap forward. Signs it might be time:

• You’re posting regularly but not gaining followers.
• Content creation feels overwhelming.
• You’re unsure how to use Reels, Stories, and ads strategically.
• Your team doesn’t have bandwidth to keep up with trends.
• You want more than vanity metrics; you want ROI.

The Spark difference? We live and breathe social. That means we stay ahead of every Instagram update, trend, and algorithm shift so you don’t have to.

Final Takeaway: Followers as Fuel for Growth

In 2025, knowing how to get followers on Instagram is about building a community that trusts your brand and converts into real results.

The key steps?

• Start with strategy.
• Create scroll-stopping content.
• Stay consistent but flexible.
• Prioritize engagement.
• Accelerate with influencer and paid campaigns.

And when you’re ready to scale faster, an agency partner like Spark Social helps you move from experimenting to executing with confidence.

Spark Social, an award-winning boutique social media agency, continues to be recognized as an industry leader by several prestigious awards, including the Hermes Creative, Shorty Awards, MarCom, dotComm, NYX, and TITAN Health.