Influencer Marketing Services
Great stories travel further with the right people telling them.
The right creator can introduce your brand in a way that feels personal, credible and worth paying attention to. Our influencer marketing services connect brands with creators who genuinely fit their audience, then turn those partnerships into content that people actually want to engage with.
From strategy and sourcing to management and measurement, we make sure every partnership has a reason for being there.
Full-service influencer campaign management.
There are a lot of moving pieces behind a great influencer campaign. Lucky for you, we happen to love the details. From finding perfect-fit creators and negotiating contracts to briefs, approvals, product fulfillment and reporting, we keep everything (and everyone) moving.
Finding influencers is easy. Finding the right ones takes more.
Follower count only tells you so much. We dig into audience fit, engagement, content, credibility and campaign goals to understand who can actually connect your brand with the people you want to reach.
And we’ve worked across the whole creator spectrum. Our influencer marketing agency has tapped nano creators to drive retailer awareness, niche voices to reach highly specific communities and celebrity influencers to drive e-commerce conversions. We combine sophisticated software, real-time data and a healthy dose of human judgment to find the people who make sense for the job.
You might be looking to:
- Build buzz around a new product launch
- Get your brand in front of shoppers at a priority retailer
- Introduce your brand to a whole new segment
- Turn influence into clicks, carts, and conversions
Different goals call for different kinds of influence. We know how to find it.
How a Spark influencer marketing campaign comes together.
Our approach to influencer campaign management covers every detail, from the first name on our shortlist to the final performance report. Here’s what’s happening behind the scenes:
Strategy
First things first: what are we trying to accomplish? We start with the goal, then build the campaign, creator mix and KPIs around it.
Sourcing
This is where we get picky. We combine our creator network, sophisticated software and hands-on vetting to find influencers whose audience, voice and content genuinely fit your brand.
Negotiation
Rates, contracts, usage rights, timelines, deliverables and all that back-and-forth. We’ve got it. Your inbox can thank us later.
Briefing
Clear on the message, flexible on how creators bring it to life. We give talent the direction they need and the creative room to make content their audience will actually want to watch.
Execution
We keep tabs on product fulfillment, content reviews, approvals, deadlines and go-live dates. Lots of moving pieces, zero guessing where things stand.
Amplification
When something’s working, we pay attention. We identify the content worth putting more behind and extend its impact through paid amplification, whitelisting and repurposing across your owned channels.
See it in action.
Furbo
A content program built to make a 130-year-old brand feel right at home in the feed. Social-first storytelling that turned household trust into thumb-stopping content, and the numbers to back it up.
