It’s not enough for your brand to simply have a social media presence. If your social media doesn’t inspire people to stop scrolling and take action, it’s not doing its job.
The undeniable truth is that social media growth drives business growth. And by handing over your social media management to our team of experts, you can finally trust that your brand is establishing an online presence that all stakeholders can be proud of.
(And when those numbers start speaking for themselves? We’ll be the first to celebrate your “I told you so” moment.)
Long gone are the days of losing sleep, wondering how you’re going to capitalize on Instagram’s latest feature without overwhelming your already-busy team.
At Spark, we’re 110% focused on all things social media. We’re constantly keeping a pulse on trending content, platform updates, and algorithm shake-ups, so we can keep your content fresh and your strategy effective.
During these calls, we’ll discuss your past and current social, tactics tried, and short & long-term goals. We’ll look at other marketing initiatives so we understand the full picture and can create a social strategy that fits seamlessly with your other marketing campaigns.
We’ll conduct a competitive analysis of up to four competitors, evaluating their numbers and identifying their strengths and weaknesses to help us identify opportunities.
Together we’ll identify your key social business goals that will lead strategy, direct content, and determine platform segmentation & messaging.
Working from an ideal customer avatar, we’ll develop social media personas that will direct every single message we publish.
Building off our social personas, we’ll design content pillars that connect with your ideal member, add value and spark action.
This is the culmination of our work in Phase One. We’ll create a document that will serve as our roadmap for social media growth. We’ll outline Key Performance Indicators so we can measure the effectiveness of our efforts.
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