During these calls, we’ll discuss your past and current social, tactics tried, and short & long-term goals. We’ll look at other marketing initiatives so we understand the full picture and can create a social strategy that fits seamlessly with your other marketing campaigns.
We’ll conduct a competitive analysis of up to four competitors, evaluating their numbers and identifying their strengths and weaknesses to help us identify opportunities.
Together we’ll identify your key social business goals that will lead strategy, direct content, and determine platform segmentation & messaging.
Working from an ideal customer avatar, we’ll develop social media personas that will direct every single message we publish.
Building off our social personas, we’ll design content pillars that connect with your ideal member, add value and spark action.
We’ll clean up and optimize your accounts and help position your brand to succeed on social by putting your best digital foot forward.
Working with our designer and photographers (and your design team, if requested), we’ll begin creating visual content optimized for each platform that aligns with your content pillars.
The moment you’ve been waiting for! We’ll begin publishing based on our social editorial calendar, designing graphics, sourcing images, writing copy, scheduling, and hitting “send.”
To encourage engagement and build brand reputation, we’ll reply & respond accordingly to any comments or questions across all managed channels, flagging key conversations or issues where appropriate.
As we establish a polished social presence, it’s time to start scaling! Depending on your package, we’ll plan & execute social giveaways, influencer campaigns, and manage boosted posts to reach your social personas.