During these calls, we’ll discuss your past and current social, tactics tried, and short & long-term goals. We’ll look at other marketing initiatives so we understand the full picture and can create a social strategy that fits seamlessly with your other marketing campaigns.
We’ll conduct a competitive analysis of up to four competitors, evaluating their numbers and identifying their strengths and weaknesses to help us identify opportunities.
Together we’ll identify your key social business goals that will lead strategy, direct content, and determine platform segmentation & messaging.
Working from an ideal customer avatar, we’ll develop social media personas that will direct every single message we publish.
Building off our social personas, we’ll design content pillars that connect with your ideal member, add value and spark action.