Services

Social Media Management

In our hyperconnected world, connecting with your audience is harder than ever. We believe that every interaction matters and that each campaign requires a careful mix of creativity and data-driven strategy.
We're experts in
How we help

Harness the power of social media.

If your social media doesn’t inspire people to stop scrolling and take action, it’s not doing its job. At Spark, we use data-driven insights, storytelling and technology to create lasting, memorable connections between people, products and brands.

As a social-only agency, we are always on the forefront of platform trends and algorithm updates so that we're ready to pivot and update our strategy as social evolves.

Capabilities
Strategy
* Social Media Strategy
* Social Roadmap & Playbook
* Competitive Social Audit
* Social Listening
Content
* Social Media Video & Stop Motion
* Social-First Photography
* Graphic Design, Illustration, & Branded GIFs
* Copywriting
Amplification
* Social Ad Management
* Social Media Giveaways
* Live Event Social Media Marketing
* Strategic Partnerships
Case study

We helped Credit Sesame build their audience and reputation on social by leading with value and meeting members where they were most active.

Throughout our two year partnership with Credit Sesame, we did it all: 365 publishing, custom brand photos, social ads, micro- and macro-influencer campaigns, event amplification, and more.
View case study
Platforms
Instagram
+8,240% more engagement than top competitor
Twitter
8.2M brand impressions at major industry event
Facebook
+115k% engagement
LinkedIn
47% Click-Through-Rate 
creditsesame
creditsesame
creditsesame

Won a "Best in Social Media" Shorty Award
Our Process

Phase One: Strategy

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During these calls, we’ll discuss your past and current social, tactics tried, and short & long-term goals. We’ll look at other marketing initiatives so we understand the full picture and can create a social strategy that fits seamlessly with your other marketing campaigns.
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We’ll conduct a competitive analysis of up to four competitors, evaluating their numbers and identifying their strengths and weaknesses to help us identify opportunities.
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Together we’ll identify your key social business goals that will lead strategy, direct content, and determine platform segmentation & messaging.
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Working from an ideal customer avatar, we’ll develop social media personas that will direct every single message we publish.
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Building off our social personas, we’ll design content pillars that connect with your ideal member, add value and spark action.
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This is the culmination of our work in Phase One. We’ll create a document that will serve as our roadmap for social media growth. We’ll outline Key Performance Indicators so we can measure the effectiveness of our efforts.
Discovery

During these calls, we’ll discuss your past and current social, tactics tried, and short & long-term goals. We’ll look at other marketing initiatives so we understand the full picture and can create a social strategy that fits seamlessly with your other marketing campaigns.

Competitive Audit

We’ll conduct a competitive analysis of up to four competitors, evaluating their numbers and identifying their strengths and weaknesses to help us identify opportunities.

Social Business Goals

Together we’ll identify your key social business goals that will lead strategy, direct content, and determine platform segmentation & messaging.

Social Personas

Working from an ideal customer avatar, we’ll develop social media personas that will direct every single message we publish.

Content Pillars

Building off our social personas, we’ll design content pillars that connect with your ideal member, add value and spark action.

Social Media Roadmap

This is the culmination of our work in Phase One. We’ll create a document that will serve as our roadmap for social media growth. We’ll outline Key Performance Indicators so we can measure the effectiveness of our efforts.

Phase Two: Publishing

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We’ll clean up and optimize your accounts and help position your brand to succeed on social by putting your best digital foot forward.
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Working with our designer and photographers (and your design team, if requested), we’ll begin creating visual content optimized for each platform that aligns with your content pillars.
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The moment you’ve been waiting for! We’ll begin publishing based on our social editorial calendar, designing graphics, sourcing images, writing copy, scheduling, and hitting “send.”
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To encourage engagement and build brand reputation, we’ll reply & respond accordingly to any comments or questions across all managed channels, flagging key conversations or issues where appropriate.
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As we establish a polished social presence, it’s time to start scaling! Depending on your package, we’ll plan & execute social giveaways, influencer campaigns, and manage boosted posts to reach your social personas.
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Let’s see how we’re doing. At the end of each month, we’ll provide a detailed report which we’ll walk through on a call together so we can evaluate what’s working, identify opportunities, and plan next steps.

We’ll clean up and optimize your accounts and help position your brand to succeed on social by putting your best digital foot forward.

Content Creation

Working with our designer and photographers (and your design team, if requested), we’ll begin creating visual content optimized for each platform that aligns with your content pillars.

Publishing

The moment you’ve been waiting for! We’ll begin publishing based on our social editorial calendar, designing graphics, sourcing images, writing copy, scheduling, and hitting “send.”

Community Management

To encourage engagement and build brand reputation, we’ll reply & respond accordingly to any comments or questions across all managed channels, flagging key conversations or issues where appropriate.

Growth Initiatives

As we establish a polished social presence, it’s time to start scaling! Depending on your package, we’ll plan & execute social giveaways, influencer campaigns, and manage boosted posts to reach your social personas.

Analysis & Measurement

Let’s see how we’re doing. At the end of each month, we’ll provide a detailed report which we’ll walk through on a call together so we can evaluate what’s working, identify opportunities, and plan next steps.

Social media management work
See case studies
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withjoy
myuvbrite
furbodogcamera
withjoy
myuvbrite

Here's to hitting
your targets in time for happy hour.

Contact us here and our team will reach out to kickstart your custom package.
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