Instagram users who regularly create and post Reels reap the benefits of their content being amplified on the platform further than traditional static posts. For one of our clients, consistent Reels has grown their organic follower growth rate by 300% in just 3 months. This is one of the many reasons why it's a top Instagram trend of 2025.
The challenge that brands face with short-form video is creating authentic content and capturing their audience's microscopic attention spans. We see countless brands failing to utilize Reels properly and end up producing "ad-sy" Reels that get an automatic swipe over. To help you diversify your social media marketing strategy and benefit from Reels' popularity and reach, we've compiled this list of the top 5 Instagram Reels ideas for brands in 2025.
Show your audience the IRL, imperfect, #nofilter side of your brand. Social media users want to feel connected and part of a community, so use Reels as an opportunity to make your brand feel more relatable, authentic, and genuine. Sharing something like a time-lapse of the 6-hour hair and makeup process that goes behind that one flawless photo ad is a way to make your audience feel more connected to your brand. A few ideas your brand could implement:
This is one of the easiest ways to create an engaging Reel for your brand with the least amount of planning. Creating BTS Reels can be as simple as taking your audience on an office tour to show off that great corporate culture you've worked so hard to create. Your audience is curious about the people behind the products, so the next time your employees are battling it out on the ping-pong table, pull out your phone and make a Reel! Capture moments like:
Social media trends come and go faster than the 2021 Juicy Couture revival. One of the biggest mistakes we see brands make is showing up late to the party with a trend that expired weeks (if not months) before. We get it! A marketing manager saw a trend that was on-brand and pitched the concept up the line of approval. But by the time they got the green light, produced the Reels, and sent it for approval, the trend was over. Have a plan in place to prioritize quick approvals so your brand can jump on those trends as they're happening and harness the power of a trending moment, such as:
Showcase your products in new and interesting ways through how-to Reels! Consider a few product benefits or use cases that potential or new customers may not know and convey them to your audience through a short, 15-second clip. For example, for our client Furbo Dog Camera, we may create a video showing how to train your dog a command while in the next room using its treat-tossing and two-way audio. A few more ideas for your brand:
Your audience has questions (just take a look at your comments section, and you'll see what we mean!), you have answers. Mix up your delivery with a quick video! Using Reels for FAQ is a great way to address commonly asked questions and an opportunity to get your product in front of new eyes! Things like:
User-generated content (UGC) is a powerful way to build trust and show authenticity, and Reels provide a perfect format to highlight it. Sharing Reels created by your customers or fans not only validates your products but also fosters a sense of community and engagement. When users see real people enjoying your brand, it adds social proof and encourages others to join in.
Encourage your audience to create their own Reels featuring your products or services by running challenges or hashtag campaigns. Then, regularly feature the best UGC in your own feed to demonstrate appreciation and keep the momentum going. Not only does this relieve some of the content creation pressure from your marketing team, but it also creates a genuine connection between your brand and your audience.
Reels offer a dynamic and engaging way to unveil new products or services. Unlike static posts, Reels allow you to show your new offerings in action, demonstrate features, or even tease upcoming launches with creative and suspenseful content. The short video format captures attention quickly, making it ideal for announcing something fresh.
You can combine product reveals with storytelling, like sharing the inspiration behind the product or showing the production process. This creates excitement and curiosity around your launch, encouraging viewers to follow your page for more updates. Don't forget to add shopping tags if you want to convert that interest into direct sales seamlessly.
Sometimes all your audience needs is a quick, actionable piece of advice related to your product or industry. Short, punchy tip Reels can be highly shareable and help position your brand as an expert and trusted resource.
Think about common problems your customers face and create Reels that offer simple, easy-to-implement solutions. These could be quick hacks, usage tips, or little-known features of your product. This style of content not only provides value but also increases your chances of being saved and shared, expanding your reach organically.
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