TikTok has quickly moved from being something new for teens to one of the most powerful platforms for brand growth. The app has redefined how people consume content, favoring authenticity, speed, and short-form creativity over polished perfection. But here’s the truth: even the most creative videos need a push to land on the right For You Pages (FYPs). That’s where hashtags become a handful.
Hashtags help the TikTok algorithm understand what your content is about, connect your video to trending conversations, and increase its chances of being discovered by the right audience. For brands and creators, knowing which hashtags are trending and how to use them strategically can be the difference between 500 views and 500,000.
Let’s dive into the most trending TikTok hashtags in 2025, why they work, and how to use them to maximize your visibility.
The TikTok landscape changes fast, but some hashtags consistently deliver results because they’re tied to universal behaviors on the platform. If your goal is discoverability, these best TikTok hashtags for views should be on your radar:
The sweet spot is using 3–6 hashtags. A mix of broad, trending tags and niche-specific ones gives you reach without getting lost in the noise.
While generic hashtags help with reach, niche hashtags help with relevance. That’s where brands often see the most meaningful engagement. Here’s a breakdown of what’s trending in 2025:
Each industry has its own micro-communities, and these hashtags are the key to finding them.
It’s not enough to copy-paste trending hashtags into your captions. TikTok’s algorithm rewards content that’s relevant, engaging, and contextually accurate. Here’s how to make hashtags work for you:
Popular hashtags get you exposure. Niche hashtags connect you with audiences who are actually interested in your content.
Pair #fyp with #NYCFoodie if you’re a restaurant.
Encourage your community to post with your hashtag. This builds brand equity and user-generated content.
Example: Gymshark’s #Gymshark66 campaign.
Align hashtags with cultural moments, holidays, or events, such as: #SpookySeason in October or #NewYearNewMe in January.
Challenges are native to TikTok and often paired with trending sounds. Jumping on them early can put you in front of massive audiences.
Review performance monthly. If #viral never works for your brand, don’t force it and pivot to hashtags that actually resonate.
Hashtags are signals. They tell TikTok’s algorithm what your content is about and who might enjoy it. The more aligned your hashtags are with your video and target audience, the higher your chances of appearing on relevant For You Pages.
Here’s what hashtags influence:
In other words, hashtags are can offer you being seen by the right people.
At Spark Social, we harness them strategically. As a boutique agency specializing in social media management services, we help brands stay ahead of the curve by:
In a noisy TikTok feed, the right mix of hashtags and content is what sparks real connections, and that’s our specialty.
The most trending TikTok hashtags aren’t just about chasing virality—they’re tools to amplify your story, build community, and drive ROI.
When you use the best hashtags for TikTok in 2025, remember to:
And if you’re ready to move beyond surface-level metrics and actually grow your brand’s impact on TikTok, Spark Social is here to help. With our social media management services, custom content production, and trend-savvy strategies, we’ll make sure your brand doesn’t just join the conversation but it leads it.
Spark Social, an award-winning boutique social media agency, continues to be recognized as an industry leader by several prestigious awards, including the Hermes Creative, Shorty Awards, MarCom, dotComm, NYX, and TITAN Health.
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