The first metric to keep an eye on is the overall engagement your audience has with your content - whether it’s a reel, story, IG live or dare we say - a static post. Engagement refers to people's interactions with your posts, such as likes, comments, and shares. These are important because they indicate that people are interested in your content and are actively engaging with it.
Check out this post for ways to grow your Instagram engagement in 2023.
Another important metric to track is organic reach. Reach refers to the number of people who see your posts. This is important because the more people who see your posts, the more likely it is that they'll engage with them. To track reach, check your post ‘Insights’ tab to see the number of people who see each post. If one type of post consistently gets more reach than another, adjust your strategy to include more of them.
Next, let's talk about followers. Although a vanity metric, it’s still important to keep an eye on follower growth rate, and how it may be affecting your engagement. To track followers, you can look at the total number of followers you have, as well as the rate at which you're gaining or losing followers. You can also track the demographics of your followers, such as their age, gender, and location, which can help you better understand your audience.
But do more followers lead to better engagement rates? We answer that question here!
Instagram stories are also a great way to measure performance on the platform. After you’ve posted a story, you can look at the number of views, the engagement rate, and the number of shares to see if your stories resonate with your audience. Although this type of content disappears from your page after 24 hours, you can still dive into your analytics within the ‘Insight’ section - even after the post is gone.
The timing of your posts can make a big difference in terms of engagement and reach, so be sure to keep an eye on when your followers are most active on the platform. To find the best time to post for your specific audience, you can use Instagram's built-in analytics tool, or you can use a third-party analytics tool. These tools will show you when your followers are most active, and you can use this information to schedule your posts for the times when they're most likely to see them.
Finally, the last metric to track is website clicks. Instagram allows businesses to include a website link in their profile or as a sticker on stories, so it's easy to track how many people are clicking through to your website from Instagram. This metric will give you an idea of how effective your social media strategy is at driving traffic to your website - and converting it into actual sales!
Tracking your Instagram metrics is an important step in understanding the performance of your account and figuring out what's working and what's not. By understanding what resonates with your audience, you can fine-tune your content plan to make the most of your presence on the platform. Need help? We are happy to help, connect with our social media agency today to book a free consultation.
.png)
.svg)
