Suvoda
The Inside Influence: Transforming Employees into Social Advocates
The Project
Amplifying Voices and Harnessing Internal Influence
When considering our client's challenges, we knew that their social media required a strategic pivot that focused on transforming the intricate subject of clinical trial software into engaging, social media-friendly content. We settled on a two-fold approach that led with patient-first storytelling and was supported by a highly structured and informative employee advocacy program. Firstly, we ensured the core of their messaging stayed at the forefront of our content development; by prioritizing patient-centric narratives, we showcased their commitment to patient welfare and the innovative design of their products to streamline the patient journey.
Secondly, in response to time constraints and challenges around content development for the client’s marketing team, we supported developing an “employee advocacy program”. This initiative equipped employees with ready-to-public content, including tailored copy, relevant links, and compelling graphics. Ultimately, this facilitated effortless brand promotion and on-messaging content with just a few clicks.
- A relatively small social presence compared to its competitors despite a strong business offering
- Converting complex topics into consumer and social-media-friendly assets, and marrying this into a broader content strategy
- Convert internal knowledge and expertise into timely and accessible social media content that can be used by both the marketing team and individual employees
- Drive awareness and stand out amongst competitors ahead of a year with noteworthy product releases
- Prove ROI on social efforts through site traffic
- Grow employee advocacy program to 50% adoption
A two-fold approach that led with patient-first storytelling and was supported by a highly structured and informative Employee Advocacy Program.
The Partnership
When we first met with our client, a global clinical trial technology company, Spark Social knew that they needed a multi-faceted strategy to address the challenges they were facing. Our objective extended beyond merely enhancing their social media footprint; it aimed to empower their employees to become vocal brand advocates on their personal networks.
Since the end of 2022, we have taken our client’s brilliant yet complex offering and transformed it into an array of social media content that has significantly increased their online presence. The company’s employees have also been empowered to share their industry-leading knowledge and expertise, which simultaneously helps them build their own professional profiles. Stand-out results included:
- 1,700% increase in Clicks
- 30% increase in LinkedIn Follower Growth
- 115% increase in LinkedIn Impressions
- 268% increase in Engagements
- 4.5% increase in Engagement Rate
Spark is honored to be awarded Gold in the 2024 TITAN Health Awards for our work with Suvoda
"The team at Spark made an immediate and dramatic impact on Suvoda’s digital marketing KPIs.
The results speak for themselves: a significant increase in engagement rates and a notable boost in conversion numbers. Spark Social’s data-driven approach was evident as they meticulously tracked campaign performance and made real-time adjustments to ensure we maximized our investment. More importantly, the professionalism and enthusiasm of the team made them a joy to collaborate with. They not only exceeded expectations, they also consistently went above and beyond, delivering a campaign that truly set a new benchmark for excellence."
Deb Gorgen, Sr. Director, Brand and Communications
Suvoda
Suvoda
