REBEL

Rewriting the Rules of Retail

The Project

REBEL originally came to Spark looking for short-term social media support, but after seeing the impact of our early work and the ease of our workflow, the partnership quickly evolved into an ongoing engagement. At the same time, REBEL was undergoing a major brand voice transformation, moving away from a sweet, baby-focused aesthetic toward a cheekier, trend-savvy identity built to resonate with today’s modern moms.

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Our goal was to translate that evolution to social, creating a cool, confident presence that could stand out in a saturated category while keeping the brand fun, current and commercially effective.

Challenge
  • REBEL’s social presence needed to evolve alongside a major brand voice transformation.
  • Existing content leaned sweet and baby-focused in an increasingly crowded category.
  • The brand needed a more distinctive social identity that could connect with today’s modern moms.
Goals
  • Evolve the brand voice to feel trend-savvy, cheeky and stylish.
  • Grow brand awareness through engaging, platform-native content.
  • Generate product interest and sales through entertaining, value-driven posts.
Our approach

Build a trend-forward social presence inspired by culturally relevant brands, pairing a confident new voice with timely, platform-native creative designed to entertain, engage and convert.

27M
Total Accounts Reached
10M
Post Views (+180%)
25,300
Instagram Follower Growth
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The Partnership

We led a trend-forward content strategy designed to make REBEL’s social channels feel dynamic, relevant and relentlessly current. Weekly trend placeholders allowed us to react quickly to cultural moments, while shareable formats and fresh hooks helped extend the life of high-performing ideas.

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We continuously tested creative and design directions to keep the feed evolving, ultimately building a unified brand voice that balanced fun and relatability with real product value, without feeling overly sales-focused.

  • +25,300 new Instagram followers (+120%)
  • 10M post views (+180%)
  • 27M total accounts reached
  • 192,700 Instagram post engagements (+250%)
  • 78,900 Instagram shares (+220%)
  • 88,700 TikTok views (+150%)
Work With Us
Our Work
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Work With Us