Purecare
Connecting a Premium Sleep Wellness Brand with New Audiences
The Project
PureCare, a premium bedding brand rooted in sleep and wellness, partnered with Spark to connect with a younger direct-to-consumer audience and grow awareness in a highly competitive category. With larger competitors commanding significantly higher marketing budgets, PureCare needed a social strategy that could differentiate the brand while making its premium products and wellness benefits relevant to modern consumers.
We developed an integrated organic and paid approach designed to grow discovery, generate qualified website traffic and improve return on ad spend, positioning PureCare as more than a bedding brand and building a stronger connection between its products and the broader sleep wellness conversation.
- PureCare was competing for attention in a highly saturated category against brands with significantly larger marketing budgets.
- The brand needed to connect with a younger, direct-to-consumer audience while communicating its premium wellness benefits in an engaging, digestible way.
- Previous paid social efforts had struggled to deliver efficient returns given the brand’s higher price point.
- Grow brand awareness and reach new audiences across social.
- Drive qualified organic traffic to key product pages and create stronger retargeting opportunities.
- Improve paid social performance and achieve a healthy ROAS.
- Establish PureCare as a premium sleep wellness brand for the modern consumer.
Combine elevated social-first storytelling, UGC-style content and highly targeted paid media to make PureCare’s wellness benefits more relatable, expand organic discovery and turn growing awareness into measurable traffic and sales.
The Partnership
We leaned into UGC-style video and lifestyle storytelling that showed PureCare products in real homes and everyday routines, creating a more personal and relatable social presence. We extended the brand’s partnership with wellness expert Dr. Weil across organic and paid social, using collaborative content and targeted amplification to reach his established audience. We also found creative ways to bring PureCare’s product names and brand personality to life through social-first concepts.
Alongside organic content, we developed targeted paid campaigns highlighting PureCare’s wellness and sustainability positioning. Through audience segmentation, creative testing and ongoing optimization, we built a stronger path from social discovery to site traffic and conversion, ultimately improving ROAS from 0.92 in month one to 5.79 by month six.
- +5,030% Instagram follower growth
- +3,608% organic Instagram engagement growth
- 97%+ Instagram bio click-through rate
- +10,200% organic Instagram traffic to key pages
- +503% organic Pinterest audience growth
- 5.79 ROAS by month six, up from 0.92 in month one
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