Each month, we collaborate closely with PanCAN to create social-native content that blends short-form video, motion graphics and strategic design. We expanded the editorial strategy into broader lifestyle topics that could introduce PanCAN to new audiences through discovery while remaining relevant and valuable to patients, caregivers and supporters.
Our partnership also extends into influencer marketing, where we work with medical specialists and health-focused creators to amplify key messages and culturally relevant moments, including Nutrition Month. From creator recommendations through campaign activation, these partnerships help extend PanCAN’s message into highly relevant communities.
PanCAN partnered with Spark to create compelling social content that could raise awareness, educate its community and inspire meaningful action. Working within the nuances of a cancer and healthcare nonprofit, our role was to translate important, often complex information into approachable social-first content while maintaining the accuracy and sensitivity the subject demands.
Together, we built a consistent editorial approach centered on video, storytelling and community value, giving PanCAN a steady stream of content that could support its mission across both organic and paid social.
As a cancer and healthcare nonprofit, adhering to brand guidelines and careful communication is critical, so we needed a partner who truly understood our mission. Spark has exceeded all expectations. They quickly mastered the nuances of our brand and audience, consistently delivering top-tier content that provides valuable resources to patients and inspires action within our community. Additionally, their spot-on influencer recommendations and activations have amplified our message and resonated with so many.
Spark’s expertise, creativity, and professionalism make them an invaluable part of our team. We are grateful for their partnership and the incredible people they are.
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