Moxie
From Scrappy to Standout: Building a high-performing content strategy for a venture-backed medspa tech startup
The Project
From Scrappy to Standout
Moxie brought us on as they transitioned from early-stage startup to a post-funding growth phase. Their social presence, once managed by a freelancer, lacked the strategy and polish needed to reflect the premium, industry-shaping brand they were building. With no clear direction, inconsistent messaging, and content that didn’t match their vision, Moxie needed a social reset.
- No clear direction
- Inconsistent messaging,
- Content that didn’t match their vision
- Prove ROI on social through increased site traffic, demos, and lead engagement
- Build brand awareness and differentiate Moxie in a crowded space
- Develop a social presence that appeals to both entrepreneurs and investors
We started from the ground up with 150 followers, building a high-performing content strategy, elevating the brand visually and narratively, and using social as a powerful tool to drive demos, build awareness, and create a loyal community of medspa entrepreneurs.
The Partnership
We started by building a social strategy from scratch—one that positioned Moxie as both a premium brand and a trusted resource for aspiring and established medspa entrepreneurs. From there, we overhauled the content approach to reflect a more elevated, cohesive visual identity while offering genuine value to the community. We acted quickly on relevant trends, strategically boosted high-performing posts to ad audiences to grow reach, and collaborated with internal stakeholders to spotlight events, Lives, webinars, and partnerships. In parallel, we sourced and negotiated influencer partnerships within the aesthetics space to build trust and visibility, while also working to surface real client stories to amplify Moxie’s impact across channels.
"We’ve had the pleasure of working with Spark Social as our organic social agency since spring of 2024, and their expertise has been invaluable to our team.
They’ve played a critical role in building our presence and better telling the Moxie story. One of the standout aspects of our partnership has been their commitment to thorough reporting. They consistently provide detailed insights that help us understand what’s working, what isn’t, and how we can optimize our efforts moving forward. Their responsiveness is another strength – whether it’s addressing a quick question or tackling a larger strategic challenge, the team is always quick to engage and provide thoughtful solutions.
What we’ve appreciated most is their proactive approach. Spark is never content to stick with the status quo; they continuously bring fresh, innovative ideas to the table, ensuring our social strategy evolves and stays ahead of the curve.
I really love and value how they feel like a true extension of our team."
Brandi Eppolito, Head of Marketing
Moxie
Moxie
