We overhauled Monti Kids’ content pillars to better reflect the customer journey, moving from inspiration and relatable parenting moments at the top of the funnel to more product-focused content further down.
Our team produced ongoing UGC-style video that showed how Monti Kids fits naturally into real family routines while providing educational value to its community. We leaned into platform-native trends, story-driven visuals and strategic posting to rebuild momentum across Instagram, TikTok and Pinterest while creating a stronger path from social discovery to site traffic.
Monti Kids, known for its expertly designed Montessori toys for babies and toddlers, came to Spark looking to reignite growth after a pandemic-era boom began to plateau. With shifting social algorithms and increasing competition, the brand needed a partner that could elevate content quality while delivering measurable growth, engagement and traffic.
Spark stepped in to rethink the brand’s social strategy and build a steady stream of high-performing, parent-focused content designed to reconnect with its core audience and turn renewed social momentum into meaningful business results.
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