As a product-driven emerging brand in the wedding space, Joy is on a mission to help engaged couples experience wedding planning the way it should be—intuitive, thoughtful, and personal. While the brand's product, tools, and blog provided value to its couples, Joy's social felt like an afterthought.
We came on when Joy had just 2,000 followers. We created a strategy that would grow with the brand, adjusting it often as we tested new content, growth techniques, media, and narratives.
In the first year with Joy, we:
We designed Joy's social platforms to be the go-to source for wedding ideas, tips, and inspiration. By partnering with micro-influencers and organizing + executing multiple content shoots, we built an asset bank of evergreen content to use for owned, earned, and paid media. While we published a high volume of content (4 posts per day on Instagram alone!), everything posted was thoughtfully planned to showcase a variety of wedding, budgets, styles, and couples, staying true to the brand's mission to celebrate love in all its forms.