When Holt Homes came to Spark, the brand had no defined social strategy, inconsistent publishing, and stagnant engagement. We saw an opportunity to build a social presence that went beyond showcasing homes, using content to bring the communities, lifestyle, and people behind the brand to life.
We built an always-on content engine that tapped into the people already closest to Holt. Local sales teams captured walkthroughs and behind-the-scenes moments, homeowners shared their stories, and micro-influencers living in Holt communities gave prospective buyers an authentic look at the lifestyle. Our partnership has also seen Holt through its acquisition, with Spark continuing to manage its social presence and maintain the community and momentum we built together.
Holt Homes came to Spark with no defined social strategy, inconsistent publishing, and stagnant engagement across platforms. As an established Pacific Northwest homebuilder, they needed a social presence that could do more than showcase available homes. It needed to bring the lifestyle, communities, and people behind the brand to life.
We developed a regionally grounded social strategy built around community storytelling, approachable home inspiration, and authentic perspectives from the people closest to the brand. Our partnership has since seen Holt through an acquisition, with Spark continuing to manage its social presence and maintain the audience and momentum we built together.
.png)
.svg)
