Holt Homes
Building Community Through Social-First Storytelling
The Project
Holt Homes came to Spark with no defined social strategy, inconsistent publishing, and stagnant engagement across platforms. As an established Pacific Northwest homebuilder, they needed a social presence that could do more than showcase available homes. It needed to bring the lifestyle, communities, and people behind the brand to life.
We developed a regionally grounded social strategy built around community storytelling, approachable home inspiration, and authentic perspectives from the people closest to the brand. Our partnership has since seen Holt through an acquisition, with Spark continuing to manage its social presence and maintain the audience and momentum we built together.
- Establish a consistent, strategic social presence across priority platforms
- Position Holt Homes as a trusted, lifestyle-driven Pacific Northwest homebuilder
- Increase audience growth and engagement through community-led, social-first content
- Build a consistent, strategic social presence across priority platforms
- Grow and engage Holt’s audience through locally relevant content
- Position Holt as an accessible, aspirational Pacific Northwest homebuilder
Develop a regionally grounded social strategy that shifted the focus beyond listings to the lifestyle surrounding a Holt home. We built content around communities, design inspiration, local culture, real homeowners, and the people behind the brand, creating a more human and differentiated presence across social.
The Partnership
When Holt Homes came to Spark, the brand had no defined social strategy, inconsistent publishing, and stagnant engagement. We saw an opportunity to build a social presence that went beyond showcasing homes, using content to bring the communities, lifestyle, and people behind the brand to life.
We built an always-on content engine that tapped into the people already closest to Holt. Local sales teams captured walkthroughs and behind-the-scenes moments, homeowners shared their stories, and micro-influencers living in Holt communities gave prospective buyers an authentic look at the lifestyle. Our partnership has also seen Holt through its acquisition, with Spark continuing to manage its social presence and maintain the community and momentum we built together.
"Holt is thrilled to recommend Spark, they have been an invaluable partner to Holt Homes. Their creativity, strategy, and seamless integration with our team have consistently delivered results that align with our brand's goals.
What makes Spark stand out is their responsiveness and adaptability. They’ve grown with Holt Homes in a way that feels natural and effortless, becoming an essential part of our team. Their deep understanding of our brand ensures every piece of content resonates authentically with our audience.We also appreciate their collaborative approach. Whether we need strategy, performance insights, or creative support, Spark delivers with professionalism and expertise. Their ability to adapt and offer tailored solutions has been critical to our success.
Since partnering with Spark, we’ve seen consistent growth in social media performance. Their proactive approach keeps our content relevant and engaging, ensuring we stay ahead of trends. We’re excited to continue working with them in 2025 to further grow the Holt Homes brand.
I highly recommend Spark to any organization looking for a dedicated social agency. Their expertise, passion, and commitment to building meaningful connections make them an exceptional partner in elevating digital presence."
Britt Mohr, Creative Services Lead
Holt Homes
Holt Homes
