For three consecutive years, we partnered with FreemanXP to amplify Hitachi Healthcare's presence at RSNA, the premier radiological conference held annually in Chicago.
Over the 4 event days, we live-tweeted thought leadership sessions, captured customer insights, highlighted the sales team, promoted and broadcasted live product demonstrations, offered conference tips and travel recommendations for attendees and curated top show conversations for Hitachi's live Twitter & Instagram wall.
Through our efforts, we secured the #1 spot for Share of Voice for the event, despite having a significantly smaller social following than other enterprise brands. We also:
- Ray Wtulich, Marketing Communications Director