Forge Global
Scaling Forge’s Social Into a Trusted, Lead-Driving Presence
The Project
Forge partnered with Spark in 2022 to elevate its social media presence and build a scalable, repeatable strategy for reaching its highly targeted audience of employees, shareholders, investors and unicorn founders. Since then, our partnership has evolved alongside the business, supporting Forge through major milestones including its public market debut and acquisition of Charles Schwab’s private shares business.
Throughout that evolution, our goal has remained consistent: position Forge as a trusted leader in private market transactions and turn LinkedIn into an active channel for brand building, audience engagement and measurable business impact.
- Forge needed a stronger social presence to reach its highly targeted audience of employees, shareholders and unicorn founders.
- Social needed to establish Forge as a trusted leader within the private market ecosystem.
- Engagement needed to translate into measurable interest and lead generation.
- Position Forge as a trusted leader in private market transactions.
- Build a highly relevant LinkedIn audience and strengthen brand awareness.
- Turn social engagement into measurable leads and interest.
Build a scalable LinkedIn strategy combining value-driven thought leadership, data-backed insights and employee advocacy to grow Forge’s authority, audience and lead-generating potential.
The Partnership
We developed and executed a strategy anchored in three core pillars: value-driven content, data-backed insights and internal brand evangelism. As Forge evolved, so did its social presence, allowing us to translate company milestones, market expertise and executive perspectives into content built for its highly specialized audience.
Our work extends beyond Forge’s brand channels to C-suite thought leadership, developing executive social content that builds the visibility and authority of its leadership alongside the company. We established a consistent content cadence, leaned into platform-native formats to encourage conversation and sharing, and activated Forge’s broader internal team as brand advocates.
Together, these efforts strengthened Forge’s organic LinkedIn presence while turning attention into meaningful engagement and action. In the first year, we achieved:
- 686,900 LinkedIn impressions
- +26,700 LinkedIn post clicks
- +448% engagement in the first six months
- +117% LinkedIn followers
- +385% monthly post clicks
- +885% monthly LinkedIn engagements
