When Credit Sesame first approached us, they had one ask: Help us design a clear, effective social media strategy that will set us apart from our main competitor. Then, stay on for a month to help us execute.
Spoiler: we stayed on for two years.
Throughout our extended partnership, we drove significant social growth for the brand, converted new members at a cost lower than their internal benchmark, established partnerships with Key Opinion Leaders, and attended industry events with their team to amplify Credit Sesame’s message.
Results worth celebrating:
When all other financial brands were posting text-heavy graphics or stock photos, we created eye-catching brand photos and stop motions to set Credit Sesame apart. We led with a value-added content strategy to establish the brand as a trusted voice in the financial wellness space.
"Spark Social transformed our social media presence from infancy to a highly engaged community and a trusted resource for our members. They successfully segmented platform messaging to reach our varying audiences - consumers, investors, and PR - and used analytics to continually update strategy and content direction.
We created long-term partnerships with macro and micro influencers to create native content and host weekly Lives, acting as financial coaches for our audience.