When Credit Sesame first approached us, they had one ask: Help us design a clear, effective social media strategy that will set us apart from our main competitor. Then, stay on for a month to help us execute.
Spoiler: we stayed on for two years.
Throughout our extended partnership, we drove significant social growth for the brand, converted new members at a cost lower than their internal benchmark, established partnerships with Key Opinion Leaders, and attended industry events with their team to amplify Credit Sesame’s message.
When all other financial brands were posting text-heavy graphics or stock photos, we created eye-catching brand photos and stop motions to set Credit Sesame apart. We led with a value-added content strategy to establish the brand as a trusted voice in the financial wellness space.
"Spark Social transformed our social media presence from infancy to a highly engaged community and a trusted resource for our members. They successfully segmented platform messaging to reach our varying audiences - consumers, investors, and PR - and used analytics to continually update strategy and content direction.
We created long-term partnerships with macro and micro influencers to create native content and host weekly Lives, acting as financial coaches for our audience.