We shifted the content strategy beyond promotional messaging to reach broader home décor and DIY audiences with authentic, platform-native creative. Strategic storytelling highlighted the emotional benefits of a Bath Fitter renovation, while customer and franchisee advocacy helped extend reach and build trust through the voices of people already connected to the brand.
Alongside brand-building content, we incorporated promotional creative designed to support consideration and lead generation, creating a more balanced social presence that could build awareness while contributing to measurable business objectives.
Despite being a long-standing leader in bath remodeling, Bath Fitter came to Spark with a relatively small social presence compared to its competitors. The brand was well established in the residential category, but its commercial offering had limited awareness among target industries, while perceptions that the product felt dated created an additional challenge with younger audiences.
Spark was brought on to modernize Bath Fitter’s social presence, expand brand awareness and establish the company as a trusted, simple and stress-free solution for bath renovations across both residential and commercial audiences.
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