Bath Fitter
Content Creation & Organic Social Management for Bath Renovation Solution
The Project
Despite being a long-standing leader in bath remodeling, Bath Fitter came to Spark with a relatively small social presence compared to its competitors. The brand was well established in the residential category, but its commercial offering had limited awareness among target industries, while perceptions that the product felt dated created an additional challenge with younger audiences.
Spark was brought on to modernize Bath Fitter’s social presence, expand brand awareness and establish the company as a trusted, simple and stress-free solution for bath renovations across both residential and commercial audiences.
- Bath Fitter had a relatively small social presence compared to key competitors.
- The brand needed to overcome perceptions that its products felt dated or less relevant to younger homeowners.
- Its B2B commercial offering had limited awareness across target industries.
- Establish Bath Fitter as a trusted, simple and stress-free solution for bath remodels.
- Reach new audiences and build brand awareness through social media.
- Use promotional social content to drive socially sourced leads and demonstrate ROI.
Build a more modern, audience-first social presence by balancing platform-native home and lifestyle content with strategic storytelling, brand advocacy and promotional creative designed to drive consideration.
The Partnership
We shifted the content strategy beyond promotional messaging to reach broader home décor and DIY audiences with authentic, platform-native creative. Strategic storytelling highlighted the emotional benefits of a Bath Fitter renovation, while customer and franchisee advocacy helped extend reach and build trust through the voices of people already connected to the brand.
Alongside brand-building content, we incorporated promotional creative designed to support consideration and lead generation, creating a more balanced social presence that could build awareness while contributing to measurable business objectives.
- +40% organic Instagram growth in one year
- +70% organic Pinterest growth in one year
- +90% Instagram profile actions
- +1,071% Instagram shares
- +470% Instagram comments
- +30% overall Instagram engagement growth
Working with Kait and the Spark team was an absolute pleasure. They truly understood the brand, maintaining high standards while navigating the legal requirements of a large corporation.
Their expertise in organic social shone through as they tested trends, pivoted quickly, and consistently delivered measurable results—engagement levels rose significantly. They also elevated the look of the brand with consistent, on-brand templates that made a lasting impact. Kait and her team were incredibly responsive, adaptable, and brought a fantastic attitude to every challenge. I highly recommend Spark for their innovative approach and dedication to excellence.
Kelly De Luca
Bath Fitter
Bath Fitter
Bath Fitter
