We kicked off with a complete content strategy refresh, reimagining content pillars to better align with the customer journey. Top-of-funnel content focused on broader wellness education, while mid-to-lower funnel creative became more promotional, product-focused and clickable.
Our team introduced high-quality UGC-style video to show how Amy Myers MD products fit naturally into everyday wellness routines, while collaborating with the internal team on thought leadership content featuring Dr. Myers, including co-branded Reels and podcast collaborations. From scripting and editing to community-focused execution, the refreshed approach drove measurable growth across the brand’s social ecosystem.
Amy Myers MD, a trusted name in the wellness and supplement space, initially came to Spark for interim social media support during a critical five-month window. What began as maternity leave coverage quickly evolved into a full-scale content refresh, with an opportunity to bring a fresh, social-first perspective to an established brand.
With growth beginning to stall, the goal was to elevate the brand’s presence across Instagram, TikTok, Pinterest and beyond, reengage its audience and turn stronger social performance into meaningful growth and website traffic.
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