Amy Myers MD
Elevating Wellness Content to Drive Growth & Engagement
The Project
Amy Myers MD, a trusted name in the wellness and supplement space, initially came to Spark for interim social media support during a critical five-month window. What began as maternity leave coverage quickly evolved into a full-scale content refresh, with an opportunity to bring a fresh, social-first perspective to an established brand.
With growth beginning to stall, the goal was to elevate the brand’s presence across Instagram, TikTok, Pinterest and beyond, reengage its audience and turn stronger social performance into meaningful growth and website traffic.
- Social growth had stalled across key platforms after several quarters of limited momentum.
- Content needed to evolve to feel more social-first, relatable and routine-driven.
- The brand needed to turn stronger social performance into qualified website traffic.
- Increase follower count and engagement across key social platforms.
- Drive qualified traffic to the Amy Myers MD website in a highly competitive wellness space.
- Elevate content quality with UGC-style video designed around real wellness routines.
Refresh Amy Myers MD’s social strategy around the customer journey, combining broader wellness education with relatable UGC-style content, stronger mid-funnel product storytelling and collaborative thought leadership.
The Partnership
We kicked off with a complete content strategy refresh, reimagining content pillars to better align with the customer journey. Top-of-funnel content focused on broader wellness education, while mid-to-lower funnel creative became more promotional, product-focused and clickable.
Our team introduced high-quality UGC-style video to show how Amy Myers MD products fit naturally into everyday wellness routines, while collaborating with the internal team on thought leadership content featuring Dr. Myers, including co-branded Reels and podcast collaborations. From scripting and editing to community-focused execution, the refreshed approach drove measurable growth across the brand’s social ecosystem.
- +140,000 audience growth in five months
- +60% Instagram engagement
- +27% Pinterest engagement
- +32% website traffic
- +56% monthly Reels views
- +54% monthly TikTok views
