Case Study


365 & On-Site Social Media for AAPEX Automotive Show
About the project


  • Industry event that has historically skewed older—the organizations want to change that
  • Partner trade show, SEMA Show, owns digital conversation as the ‘younger’, more consumer-friendly show
  • Declining pre-registration numbers


  • Attract and engage a millennial audience
  • Promote brand awareness and make event hashtag trend during competitive week in Las Vegas
  • Leverage social media to drive show registration and provide positive ROI

Our Approach

Starting from scratch, we created a digital strategy and roadmap that would guide on-site and 365 social media. Instead of trying to meet everyone on every platform, we identified where attendees and exhibitors were most active and met them there with content tailored to their demographic.
Project Engagement
Event amplification
Social media management
Ad management
No items found.
Our Partnership


#AAPEX Hashtag Reach


Trending Twitter Hashtag


Cost-Per-Click vs. $2.52 Industry Average

When Freeman first approached us to help amplify their client, AAPEX Show, they had one ask: Help us design an effective social media strategy for events and show our team how to execute during one on-site.

Spoiler: we stayed on for three years and partnered with them for 12 top clients.

Through our work with AAPEX, we drove significant social growth for the organization, converted new attendees at a cost lower than their internal benchmark, established partnerships with Key Opinion Leaders, overtook their leading competitor, and were even brought on as speakers at their internal events to educate their team as well as their exhibitors.

A few results worth celebrating:

  • #AAPEX hashtag trended daily on Twitter, ahead of SEMA Show, political trends, and Las Vegas event trends, seeing a potential reach of 11.2M 
  • Saw Instagram engagement grow 2,517% Year-Over-Year
  • Over 4,000 unique social media posts using branded event hashtag
  • Through Facebook Ads and promoted posts, we achieved a Cost Per Click 77% less costly than the
    industry average and a 6.5x Return On Ad Spend
  • Engagement from micro- and macro-influencers with followings between 30k-1.7M
  • Attracted 10 exhibiting brands as social media sponsors, generating measurable ROI and creating an additional revenue stream for the event
  • Snapchat filter usage rate of 25.5% vs. the average usage rate of just 2.6%
Our Campaign

Driving Brand Awareness and Engagement for Automotive Show

We encouraged “friends telling friends” with pre-show and on-site contests, interviewed influential attendees to build excitement, broadcasted keynotes and sessions on Facebook Live and Instagram Stories, and created a social sponsorship program where exhibitors could sponsor features on the show’s social media platforms.

No items found.

"Spark Social has been phenomenal. They do everything before we can think of it. They've been everywhere we’ve wanted them to be, saying everything we’ve wanted them to say, and have been a fantastic partner for us."

-Mark Bogdansky, Sr. Director of Events, Auto Care Association

Influencer Campaign

No items found.
Results worth celebrating

Here's what we've achieved

Cheers to hitting
your targets in time for
happy hour.

Feeling a spark? Fill out the contact form to start the conversation, and a member of our team will reach out to schedule your consultation.
Services You're interested in
monthly Budget
How’d you find us
Thanks! We'll be in touch soon.
Oops! Something went wrong; please fill in missing fields and try again.