April 10, 2024

Spark Social's Victory at the 2024 NYX Awards for Purecare Campaign

Spark Social has won a Silver Award in the Social Media Campaign category of the 2024 NYX Awards for their work with Purecare.

In its efforts to recognize creative and marketing excellence, the award acknowledges outstanding achievements in these industries, where visionaries, professionals, agencies, companies, and organizations from all corners of the globe unite to showcase their exceptional work and redefine the standards of creativity. Making use of its advantage as a global award, NYX has received over a thousand submissions in the competition from countries worldwide, creating a true stage of innovation and ingenuity. 

Spark Social has been honored for its work on the launch of Purecare’s partnership with Dr Weil. The agency was tasked with amplifying the new product and collaboration to a social audience. Despite having a relatively small Instagram following, we were able to drive measurable impact for our client by focusing our efforts on short-form videos, brand storytelling, and visuals that stopped the scroll.  By emphasizing the product line's natural inspiration in their visual storytelling and leveraging platform algorithms, Spark Social secured incredible results, including a 97% Instagram bio clickthrough rate and a 466% increase in video views. 

The NYX Awards is a prestigious international competition that recognizes and celebrates excellence in the creative and marketing industries. Its categories encompass Advertising & Design, Strategic Communications and Marketing Campaigns, as well as Digital Media, including web, video, and social media. NYX Awards warmly welcomes entries from agencies of all sizes, with a mission to recognize and honor the brilliance that lies at the heart of the creative and marketing industries.

Find out more about Spark Social’s entry here.

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