Landing on the Instagram Explore page is like hitting the jackpot in the social media world. This means more views, engagement, followers, and possibly more sales for your business.
So, how can your brand get on the Explore page? Keep reading to find out!
The Explore page lets users discover new photos, videos, and Reels relevant to their interests. The best part is that Instagram’s algorithm will push your content out to people who share the same interests as your account.
If you look at your own Explore page, you’ll probably find content related to a specific topic you’ve previously searched for or looked at. Instagram also curates niche categories at the top of the page so you can narrow down results further. As a business owner, this feature can come in handy - it gives you an insight into the type of content your customers are looking for (because you were looking for it too!)
Getting your content on the Instagram Explore page feels like the algorithm gods are finally repaying you for all your hard work - and plenty of benefits come with it.
Here’s what you can expect once you land on the Explore page:
More engagement: When your post ends up on the Explore page, it’s more likely to have higher engagement in terms of likes, comments, saves, and shares.
More followers: Because the algorithm pushes your content in front of people who are already interested, you’ll likely see a surge of new followers who relate to your content and care about your brand.
More conversions: With more people visiting your profile, you’ll also see more traffic to your website - resulting in higher email sign-ups, downloads, and even sales.
Instagram Reels are all the rage right now and can help your account reach thousands of people, even if you have a small following. So if you haven’t jumped on the Reels bandwagon yet, now’s the time to start!
Despite how it may look, creating reels doesn't have to be complicated. In fact, the shorter the video, the better! If getting in front of the camera isn’t your thing, there are plenty of other ways to start sharing reels. You can put text over a video or compile photos as a slideshow with trending sound.
Check out this blog post for more ideas on how to get started with reels.
The more people engage with your content, the better the chances of it showing up on the Explore page. The best way to do this? Invite people to engage with your account!
Make sure to include a strong call-to-action to your posts, use interactive features on your Instagram Stories, and respond to all comments you receive. The more engagement your posts have, the more likely your content will be pushed out to others.
Whenever you post on Instagram, whether it’s a post, video, story, or reel - always include a location tag. As a result, Instagram is more likely to show your content to users in that area, giving you the opportunity to connect your business to locals.
Another way to increase the likelihood of getting on the Explore page is to partner with other brands or creators. When you collaborate with another account, you can easily tap into each other’s audiences, leading to more eyeballs on your content.
If you have the budget, consider investing in Instagram Explore page ads. These ads are a sure way to appear on the Explore page between non-paid photos and videos your target audience sees as they scroll through their feeds.
Implementing any of the tips above won’t matter if you aren’t consistent in your approach. The more you post, the more you engage, and the more you invest in ads or partnerships - the more you increase your chances of getting on the Explore page.
Try to show up on social media in some capacity once a day. Whether that’s sharing a reel or location tagging in your story, Instagram is more likely to share your content with others if you are an active member of their platform.
Getting on the Instagram explore page is a great way to boost your visibility and accelerate your growth on the platform. It’s not easy, but with a bit of time and consistency, all it takes is one post to explode your brand reach!
Have you made it to the Explore page yet? What was the result? Let us know in the comments!